How to Reduce Churn Rate – 3 Legitimate Tips


Heya, in my previous post, we learnt what exactly is Churn Rate. Now you know, that more churn is bad for your business. Let us discuss some cool tips to reduce churn rate in your business.

Reason I titled this post with “Legitimate Tips” is because we would focus on building our fundamentals strong instead of trying out some quick fix leak patching techniques. This would take a bit of longer time, but is worth it in the long run, especially when you look towards sustainably scaling your business in the long term.

Legitimate Tips to reduce churn rate:

Preventing Customer Churn or Exits or Opt-outs

  • Price:

One of the primary reason many customers opt out of your service is because they do not like your price. Remember that nothing is too expensive for a customer if he is made aware of the real value of the product. Hence, work with the customer to make them aware of your product features, functionalities and business benefits so that they gauge the real value of your product or service offering. You may cite the benefits by doing a cost benefits analysis of non-tangible things like Time Value, Quality of your offering, ease of use, Customer Support and assurance being delivered in your offerings, etc.


  • Mis-selling:


Second biggest reason why Customers leave is because after few months they realize that the product is not really meant for their usage or they are not appropriate intended user for the offering. They realize that some sales person did a push sell just to complete their sales quota. In this case it is bound to backfire to your business, since they would opt-out in reasonable amount of time. In this case, try to avoid doing mis-selling or push sales. The world is big enough and hence try to sell to those whom you thing could be interested in your offering or are the right intended users.


  • Customer Success or Engagement

Many Businesses think that once they onboard any customer to sell their subscription based service, their job is done. Chief Marketing Officers should realize that once the sale is done, job is not yet over. The real journey of customer begins from the moment they start using your product or service. Hence it is important that you start engaging with your customers by involving them in regular product update announcements, social media interactions, priority support, training sessions so that they can effectively use your product to realize its true potential benefit.

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Related Post:

What is Churn Rate?

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