How to track Sales Deals Effectively
Hi, Hope you are doing great. In this post, I wanted to bring out a list of most important items to track for effective Sales Deal tracking.

To meet Sales Quota, Your Sales persons should follow a well defined sales process to efficiently close deals at the fastest pace possible. But very often even with a good sales process, teams might miss hitting targets. One of the obvious reason is lack of effective tracking. Sales Management is no less than Project Management and effective Project Management is all about timely tracking.

Let's us take a look at some of key things you should track to meet your sales targets always.

1. Age of the Deal.
If you have been keeping a deal open for long time, chances may arise wherein your client would have already found another vendor to get his job done. So try to quickly close the deals by doing regular weekly review of Age of open deals and take necessary corrective actions wherever possible.

2. Ratio of Open Deals in Sales funnel or pipeline
To stay sustainable in the business, you need to keep winning deals continuously month over month. This requires that you have a steady pipeline of deals flowing through each stage of your sales funnel. If you have got 10 deals in final winning stage, but no deals in previous stages like prospecting or demo or negotiation stage, it is highly likely that this month you may hit your sales quota, but the very next month you shall run out of leads to meet monthly quota. So every week, try to review that you are maintaining a steady ratio of prospective deals in the pipeline in each of the stages of the sales funnel. 

3. Deal win probability.
If you are using a good CRM, it would definitely tell you about the chances of winning that deal by providing a deal winning probability score. Always do a weekly or more frequent review of the deals with high winning probability and try to keep your sales persons actively engaged on those deals. Working with 80-20 rule does help you in meeting your sales targets which are necessary to enable your business to meet at least its operating expenses by trying to quickly grab the low hanging fruits.

4. Maintain notes of Customer Conversation regularly.
Educate your sales persons to make it a habit to key-in the summary or important points of their discussion with client onto the CRM, so that they don't have to keep running here and there searching for information in their diary pages, emails, ppts, old chat conversation just before calling the client for follow-up. This shall free up the sales executives' mind of clutter and help him focus on doing things that matter, i.e. Closing deals. Check for some parameters like "last updated date" for the deals so that you know your team is religiously making use of your CRM investment.

There are many other metrics to track, but for a starter Sales team, if you just religiously track above metrics, you would definitely reap the benefits in shortest possible time.

I hope you liked reading this post. Do share it among your networks if you found this useful.
3 Sales Tips to get response from C-suite executives
Getting a meeting from a C-suite executive of a mid or large corporation is one of the most daunting task for a sales person. This is because unlike other prospects who are in the lower hierarchy of an organization where sales person can pitch in multiple times and try out different ways to approach the prospect, with a C-suite executive, the sales person stands just one shot.

That's the reason why sales professionals should have a fool proof strategy while approaching a C-suite executive while trying to get him for a sales meeting.

Here are 3 tips from my experience which can help you get a reply from CXOs while trying to get their response for a sales meeting:

1. Try asking for a referral within the organization.

Most of the time, top level executives especially CEO, CMO, CFO or COO would be involved with multiple internal tasks that they would hardly get any time for an external sales person which is you. Even if they find your short sales pitch to be interesting, they would hardly have bandwidth for a meeting. This is the reason they would try to defer it. But most of the time, CXOs would be ready to delegate it to their Subordinates or Executive Assistants. 

A few of the executives would refer you to another person in their organization on their own, but not the case with everyone until you ask them for that. So, next time you send a cold email, try asking them for a referral in their organization whom you can talk for discovery interviews or sales meetings.

2. KISS - Keep It Short & Simple

Almost every CXO of an organization is a busy person hardly having any time even for self. During these moments, if you get a chance to talk to him on phone, don't waste his time asking long discovery questions which you can ask others within the same organization. Try to keep your talk short, crisp and to the point instead of trying to blabber round and round about a concept just to gain his attention. Instead of getting his attention, chances are there that you would lose his interest which is lethal in sales.

Hence, the next time you get to talk to a C level executive, try presenting key benefits for him which you can offer via your products, instead of asking him his 5 year vision of his organization and asking generic time consuming questions as to what are their challenges. Ideally you should ask these questions, only if you have a longer meeting planned with the executive especially for discovery interview.

3. Follow Up

Following up is the key to sales success. But it takes a key precedence if you are trying to sell to busy C-suite executives. Often CXOs would be travelling a lot, meeting people around the world. This means he would stay away from his base office often. Chances are there that in his run up to catch up his own work, he would forget about your last meeting. This necessitates that you follow up with the executive by cut-off date before any competitor pitch in and grab the deal.

So, the next time you finish off a meeting with an executive, make sure you ask him when he shall be available for a next meeting and make sure to add that date to your CRM so that it can remind you for another meet up.

I hope you enjoyed reading the post. Do let me know your thoughts on this.

Why newbies should focus on Vertical Selling instead of Horizontal Selling
Are you a Newbie just delving into your Sales Career?
Are you a Sales Manager looking for assigning a territory to a newbie in your team?

Are you a Newbie startup looking to start with Selling your Product or Solution?

If answer to any of these questions is "Yes", 
Then you should focus on Vertical Selling instead of Horizontal Selling!

Surprised? In this post, I would tell you why is that so!

7 Must Have Data Fields in your Sales Deal Tracker
While dealing with multiple activities associated with a sales process like Prospecting, Suspecting, Meeting, Closing, etc, you might have came across a situation where you have a lot of sales deals in your pipeline. A few of these deals would be in its initial stages while a few would be somewhere in the middle of the sales process which is just about to complete. 

SPANCO - 6 Stages of a Sales Cycle for Successful Selling
Hey Fellas,

I was just going through my last year's Sales training workshop notes and just came across the term SPANCO. Being in Sales, you might be hearing this term often. But in case you haven't yet heard about this, Don't worry, we have got you covered!

Go ahead! let's check out SPANCO! Cheers!


SPANCO is an abbreviation of 6 stages of a typical sales cycle which usually occurs during every sales process. This framework was given to the sales community by Xerox. Even though the stages of Sales Cycle in each industry would differ but the basic framework for most of the sales process would typically fit within SPANCO, with minor differences in the case of businesses dealing with specialised products & related consulting.

SPANCO stands for:
S - Suspect
P - Prospect
A - Approach
N - Negotiate
C - Close
O - Order

Let's go through each stage in detail...

Stage 1: SUSPECT

In this stage, a list of leads are idenfied who are suspected to be potential customers. But at this stage of Sales Cycle, it is not confirmed whether they are interested to buy the product offered by the Salesperson or not. It is just a list of leads which has been gathered from multiple sources like Directories, Mail Opt-in lists, Networking platforms, Referrals, etc


During this stage, a few prospects are identified out of the huge list of Suspects. These prospects are the potential customers who express their interest during the previous Suspecting stage. For. E.g. Consider that you are selling Softwares to a B2B firm. You have been cold calling every lead you had during Suspecting Stage. Let us suppose, out of 100 calls made, 20 leads were found to be interested and would like to meet further. Then those 20 leads are said to be your Prospects.


During this stage, you go on to meet the clients identified during the Prospecting stage. This meeting can happen either Virtually using phone & video calls or Physically by meeting in person. In this stage, the sales person tries to identify the client's requirements, analyse them, perform lead qualification and based on that, tries to present a solution from their  offerings. This happens over several days with multiple meetings each for Need Identification, Sales Presentations, etc


This is one of the most crucial stage of the sales cycle since this can either make or break sales deal. This stage would decide whether the client would buy from you or not. This stage involves negotiation with the clients on the pricing aspect of the deal and its associated terms & conditions. During this stage, you should demonstrate the value of your product to be more than what the customer is going to pay. This is usually done using many techniques like "Balance Sheet Comparison method" for comparing the pricing with respect to your competitor; "TCO" method, wherein you tend to explain the Total Cost of Ownership of your product over a given time period to the client and explain how it would benefit more than the cost he would pay at present.

Stage 5: CLOSE

At this point of sales cycle, the Client would agree to the terms & conditions of the deal or contract. The Deal would be considered to be "Close", when the customer would sign on the contract and would complete all the necessary formalities for issuing a purchase order to you.

Stage 6: ORDER

This is the last stage of the sales cycle, wherein the Client would issue the purchase order and Order fulfilment is done. Once a Purchase Order (PO) is issued, the salesperson has to hand over the PO to the concerned Operations Department or Fulfilment or Delivery Team which would carry it forward. The client's responsibility is transferred to the Delivery Team. This marks the end of the sales cycle for that particular deal.

Moreover, this does not ends here. Successful Sales teams go beyond these stages and maintain a better customer relationship even after the "Order" stage of the sales process. Maintaining a long term relationship with the client equips the sales team with Upsell and Cross-sell opportunity, thus increasing the Customer Life Time Value (CLTV) of that particular client. This is extremely important considering the fact that:
Acquiring a New Client is 10x times more expensive than Retaining them
I hope this article helped you gain a good insight into the various stages of a sales process...

Stay tuned for more such posts to help you boost your Sales!

Looking for a Sales Deal tracker to better manage your deals in different stages? Try Toolsoncloud Sales CRM, Its free.
SPIN Selling method to accelerate your Sales towards Closure
If you have been doing B2B Sales, then SPIN selling must be a familiar term for you. If it is not, then its high time you adopt SPIN selling methodology within your sales process.

SPIN Selling is a sales methodology practiced globally by many major corporates for their Enterprise Sales. This methodology comes from the infamous book titled "SPIN Selling" by Neil Rackham which was developed from the studies done over 35,000 Sales calls over many years.