Recently I got to befriend an MBA grad who was keen to learn a few nuances of Marketing. While interacting with him, he fired up a few questions on CRM. In this post, I thought of explaining the Major CRM Systems currently being used in the Industry.
CRM as you must be knowing stands for Customer Relationship Management. From a Strategic perspective, CRM is a strategy for processes that involve managing our relationships with customers. This relationship is not just about maintaining a database of customer details, rather it involves more Customer Engagement.
Often, when the term CRM is used by Sales & Marketing professionals, they usually refer to CRM Systems. CRM Systems are basically the Tools or Softwares used by them which help them execute their Customer Relationship Management strategy.
As per current Industry practices, CRM Systems have been categorized into 3 major types:
CRM as you must be knowing stands for Customer Relationship Management. From a Strategic perspective, CRM is a strategy for processes that involve managing our relationships with customers. This relationship is not just about maintaining a database of customer details, rather it involves more Customer Engagement.
Often, when the term CRM is used by Sales & Marketing professionals, they usually refer to CRM Systems. CRM Systems are basically the Tools or Softwares used by them which help them execute their Customer Relationship Management strategy.
As per current Industry practices, CRM Systems have been categorized into 3 major types: