With so many similar products down in the market, it's difficult for Sales and Marketing
Managers to grab customer's attention. Time demands innovative and attention-grabbing
advertising approaches to get a share of customer's attention.
Huawei's Attention Ads Strategy
One such strategy can be learned from Huawei where it bumped in front of Apple store in
Singapore and created an everlasting memory in the minds of the people there and everywhere
in the world because of the news going viral.
While Apple fans were waiting for buying the new iPhone XS and XS Max outside an Apple store
in Singapore, Huawei showed up at the spot distributing freebies. It was obvious that Huawei
could not have converted customers thereby giving sales pitches for their phones to the
hardcore Apple fans out there. Instead, it made an impact in a different way by distributing
free power banks and energy-boosting drinks to the Apple fans in the queue.
With this news spreading out like a fire, Huawei did grab a share of its prospective
customer's attention.
Hope you would also try out some of these advertising techniques but beware not to insult
any competitor by doing so. This is because your organization should not appear as an
organization that doesn't follow business competition ethics. This is important since
customers nowadays are more educated than in earlier days and expect to buy only from
companies that have positive imagery in the minds of the consumers.