If you run a business or are a Sales Leader in your organization, then you might have come across this question often.

Which Sales metrics should you track may vary depending on the line of business you operate in. Based on your industry vertical, certain sales metrics would be extremely important for you to track while the same metrics might not make any sense for someone in another industry.

Nevertheless, there are certain Sales Metrics that are Industry agnostic and can help you measure sales performance irrespective of the line of business.

Here are the top 5 sales metrics you can track in your business

Photo by RODNAE Productions from Pexels

1. Conversion Rate

This refers to the number of leads that got converted to successful deal wins. Monitoring this metric will help you to channelize your effort on the leads which have a high probability of conversion so that you can improve your revenue faster.

2. Average Sales Cycle duration

This refers to the average time it takes for your sales team to move a prospect from the opportunity creation stage to final deal closure. Monitoring this metric and aiming it to keep lower helps you to close more sales in a lesser amount of time. If you want, you can go more granular by monitoring the duration of each sales stage so that you get a flag whenever a deal is stuck in a certain stage for longer than usual.

3. Average Deal Value

This measures the average revenue you are bringing with every deal win. Over time, you should try to increase the average deal value and aim to grow the high-value accounts. This can be a powerful level you can use to pull up your revenue with the same amount of effort.

4. Topline & Bottomline Growth

These metrics help you visualize your revenue (Topline) and margin (Bottomline) growth over a period of time say monthly, quarterly or yearly. When you see the growth in numbers, it gives a clear and quantified validation of your growth.

5. Average Customer Lifetime value

This is an often ignored metric and people tend to associate it only with Saas businesses, but this is extremely important for any kind of business. Whenever you notice your average customer lifetime value is dropping then it’s a clear flag that there is something wrong with your offering which is leading to customer churn. This helps you focus on nurturing & retention efforts.

By the way,

If you liked reading this post, feel free to check out our tool at - ToolsonCloud CRM, where you can create wonderful custom sales reports and visualize your sales performance in real-time.

Moreover, it’s free.