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It takes skills to find leads, but it requires more effort to convert these leads into sales. Based on the research conducted by Verse, marketing and sales teams leave about 55% of leads neglected. This shows how the majority of leads don’t convert into sales are put to waste, but you can take measures to reduce lost leads and produce better conversion rates.  

Leads are vital if you want your company to succeed and different teams from your organization should work together. Read more on how to convert leads into customers.

1. Assess Your Organization

Identify the pain points in your company to improve your lead generation and conversion process. You may look into the following factors during the assessment:

• Company size - How you will approach conversion depends on your manpower
• Channel - Look at the existing channels which will reveal which is the least profitable and most effective channel
• Demographics - Understand the demographics of the market conditions, your target leads, and local competitors
• Industry - Taking a look at the general picture of your industry will also help to stay updated on trends in the targeted leads
• Conversion cycle stage - By analyzing the exact points where leads’ interest go downhill, you’ll be able to adjust your conversion process.

2. Stay in Touch with Your Audience

Buyers and consumers are more skeptical of the rampant push-for-sales and advertising they see online. Hence, you must maintain constant communication with them. Instead of spending the majority of your time researching leads, scheduling calls, and planning emails, allot time to actually talk to your existing prospects. Doing this will take you out of the loop of simply generating and capturing leads and contacts without converting them into sales. 

Lead conversion software can help you keep in touch with your audience as you no longer have to manually manage your leads. ToolsonCloud is one CRM application that can help you organize your leads. Its email integration feature sends emails to contacts directly from the application. In addition, it is cloud-based which stores all information online. With this feature, you and your team can organize personal contacts for your leads.

Part of keeping in touch with your audience is determining unresponsive leads. You may do this through quick follow-up emails or phone calls asking your leads if they are interested in purchasing the service or product. This is an effective way to weed out dead leads and to quickly convert leads into sales before a lot of time passes. 

3. Focus On Monitoring

After identifying your dead and active leads, you already have an idea on what specific leads to invest your energy and time into. It’s best to know what stage your leads are at the moment. Better visibility on the active leads will give you insights on the next steps to take.

From the moment that the leads are generated, make it a habit to record the leads. As you do this by using CRM software, you’ll be able to monitor the leads better throughout the sales funnel. 

Furthermore, CRM helps with this tracking process. If you can find one that provides reports and insights, then that would provide data-based decisions for your organization. ToolsonCloud has very useful tracking features like adding activity and setting reminders for follow-up tasks, insights reports, and sales pipeline manager.

4. Collaborate with Your Team

You must communicate goals to your team. Goals are set by the upper management, but it's the entire company that will have to implement them. There are many ways to communicate goals. You can do it via a formal document, face-to-face or virtual meetings, or through a software that allows collaborative features. Whatever way you choose, it’s important that you define your goals, craft a strategy, stick to it, and implement it. 

The best lead management software allows social collaboration. ToolsonCloud provides you with the freedom to collaborate within sales teams with its options to assign leads, deals, or tasks. You may also measure the performance of your employees with ToolsonCloud which promotes accountability.

Path Towards Sales

It can be overwhelming to figure out how to convert customers into sales. However, you can take on the above-mentioned actionable steps.

Your journey towards converting leads to sales may also be aided by different platforms and software. You may build organic leads using social media or manage active leads using a CRM software.

You can take your pick for the platform and software that you are going to use. If you are looking for a CRM software with a clean and lightweight user interface, then try ToolsonCloud by signing up here for free.