What is Sales Negotiation?
Sales negotiation is a strategic discussion between the Buyer and Seller before finalizing the terms and conditions of the deal.
The Objective of any Sales Negotiation process is to arrive at an agreement on the terms and conditions of the deal.
The best practice for a long-term relationship between Buyer and Seller is to try to cut the deal with a Win-Win for both parties. Sometimes, it may also require the parties to lead to a little bit of compromise on certain terms but ultimately helps close the deal.