Stop committing these 15 Costly Sales Mistakes
I tend to read a lot of books on Sales Methodologies. Now that I have read a numerous materials on Sales, I felt let me share a list of Costly Sales Mistakes or Situations which every sales professional should try to avoid in a Sales Process.

As per my experiences, the following 15 types of sales mistakes should be avoided at any cost:
Sales Negotiation - Introduction, Styles and Common Mistakes

What is Sales Negotiation?

Sales negotiation is a strategic discussion between the Buyer and Seller before finalizing the terms and conditions of the deal. 

The Objective of any Sales Negotiation process is to arrive at an agreement on the terms and conditions of the deal.

The best practice for a long-term relationship between Buyer and Seller is to try to cut the deal with a Win-Win for both parties. Sometimes, it may also require the parties to lead to a little bit of compromise on certain terms but ultimately helps close the deal.


Identify your Negotiation Style:

Before you move further with Sales Negotiation 101, you must know that you would have played the role of a Negotiator sometime in the past either way. So this is not Rocket Science that you cannot learn. You just need to understand where you stand and where do you need to upskill in order to make a mark in Sales Negotiation discussions.

In order to assess your current know-how, you need to know your own negotiation style. Refer to the below image. This graph represents a view on how do you put your own needs and wants versus your customer’s needs and wants. 

 

[Image Credits - Negotiations.com ]

Pause and think about a few Sales Deals you have handled in the recent past and assess where do you stand.

The 5 types of Negotiation styles are:

  1. Compete - I Win – You Lose
  2. Avoid – I Lose – You Lose
  3. Accommodate – You Win – I Lose
  4. Compromise – I win/lose some you win/lose some.
  5. Collaborate – I Win – You Win.

Assess yourself against your negotiation style and contrast it with the long-term goals you have for your Client. Assess if your current negotiation style is correct or would need any course correction in order to build the type of relationship you would like to build with the Customer.


Common Mistakes in Sales Negotiation


1. Lack of Preparation

Often, due to lack of time, Sales teams tend to avoid engaging in the right amount of preparation before the Sales Negotiation meeting. Lack of preparation may lead you to either compromise on the deal or on in the worst case, you also stand chance to lose the deal. Hence, ensure to always prepare before the meeting. You may not have all the time in the world to do an in-depth preparation if you are handling loads of parallel deals, however, ensure to prepare on the fundamentals such as basic research about the customer, the stakeholders, the value proposition of the products or services which you are selling, the terms and conditions of your sales deal or contract, pricing, alternate competitor pricing for the same value proposition, Non-monetary benefits comprising your value proposition, etc. 

2. Not Listening or Understanding Customer pain points

Customers love the Sales professionals who take time to listen to their problems patiently and try to understand their pain points rather than those who try to push sell things without even properly listening to them. This shall take you nowhere in negotiation. If you are unaware of the pain points of the customer, you will never be able to arrive at a common agreement in the negotiation unless you solve the pain point or at least alleviate it.


3. Rigid Behavior, Ego, Putting yourself first

Some Salespeople tend to have rigid behavior and a tendency to keep their needs first. They tend to think of themselves as superior to the customer’s problems and try to force their terms and conditions onto the customer. Sometimes overachievers tend to take it as a war and tend to think that they have always won the war and should never allow others to win. This tendency pushes them to oversell and try to push hard to win the deal without a healthy negotiation. 


4. Not planning how much to concede

In Sales, Conceding things are important so that it leaves you with the appropriate capacity to provide concession during sales negotiation discussion. However, during the discussions, Beginners tend to make 2 kinds of mistakes. The first is conceding too much information, too early in the discussion. The second is conceding nothing, i.e. giving away all the concessions too early during the discussions. Both the cases are detrimental to sales success. You should have a fine balance between both in order to succeed. Understand how much to concede in the beginning and gradually start giving concession over the course of discussion.


5. Lowering Expectations for the overall negotiation

Some sales professionals, tend to have a preconceived notion of associating Negotiation with Compromise. This misconception leads them to lower their expectations even before the actual negotiation takes place. This tends to automatically affect the confidence and ultimately their performance and engagement during the discussion.


6. Getting Intimidated or Confused

Beginner sales professionals sometimes tend to get intimidated by the other Client Stakeholders during the meeting and in this state of confusion, sometimes tend to sign a bad deal by compromising on many terms. Avoid getting intimidated, since sometimes buyers may also be aware of such tactics such as Bad Cop/Good cop and may use it from their perspective as well as part of their procurement negotiation.


7. Underestimating their Power

Being a Sales professional, you must never underestimate your Power. Since you have been selling your products and services, you are far more knowledgeable about your own products and services compared to the buyer. You may be well aware of your value in the market in order to confidently stand defending your deal. Have a backup in place such as the alternatives you will try out if you lose the deal. This shall help you gain more confidence.


Hope this primer helped you get an introduction to Sales Negotiation. There is a lot more to learn on Sales Negotiation to propel your sales career to the next level. Want to read some more on this topic? Comment below your thoughts and let me know.


A Good Sales CRM can help propel your Sales team by enabling them with the data they need for effective Sales Negotiation. Have you tried ToolsOnCloud CRM yet? Try for FREE!


Why newbies should focus on Vertical Selling instead of Horizontal Selling
Are you a Newbie just delving into your Sales Career?
or
Are you a Sales Manager looking for assigning a territory to a newbie in your team?

or
Are you a Newbie startup looking to start with Selling your Product or Solution?


If answer to any of these questions is "Yes", 
Then you should focus on Vertical Selling instead of Horizontal Selling!


Surprised? In this post, I would tell you why is that so!


3 Price Negotiation Mistakes every Salesperson should avoid
Often, Salespersons tend to make mistakes during their Sales Negotiation conversations and tend to lose out on the sales wondering what exactly happened. The lead which they have been following up for many month now is lost just at the last phase of the sales cycle at the time of Sales Negotiation. These are the 3 expensive mistakes which every sales person should avoid at the time of negotiation.


1. Price Negotiation on High Cost Products


Avoid negotiation with Customers for reducing the price of high cost products. Always try to negotiate with customers only for the low cost products having a high perceived value in the minds of the customers. If you reduce the price of High Cost Products, then customers would expect that every time they buy from you. This is detrimental for your business growth since you would find it difficult to run your business on thin margin for a prolonged period of time.


2. Not knowing the Urgency for Customers


As a Salesperson, you would stand good at negotiating position if you are aware of the extent of urgency of the customer who wants to buy from you. If they are having less time and the purchase of the product you are selling is urgent for them, then you stand a better chance. In this kind of situation, you have more chances to crack the sales deal with lesser amount of negotiation with the customer. This is because since customer doesn’t have much time to search for another vendor, they would happily agree with your price. 


3. Starting Negotiation without understanding the needs of the customer



You should never start sales negotiation at the start of the sales cycle even without understanding the needs of the customer in the discovery phases of the sales cycle. The more questions you ask to your customer during the Need Discovery phases of the sales cycle, the more information you will get on the needs and requirements of the customers. This will help you set the expectations of the customers and would help you negotiate better. The more you know about the expectations of the client, the more you would be able to point out those facts during your sales negotiation conversations and hence customers would be willing to pay a higher price if their expectations are met.

What is Sales Prospecting
A complete Sales lifecycle comprises multiple stages. But it always tends to start with Prospecting. But often newbie salespersons ponder upon the same question, 

"What exactly is Sales Prospecting?".

In this post, I would like to help those newbie and ambitious salespersons to understand what exactly is Sales Prospecting.
What is Consultative Selling?

In B2B Sales, One of the often-heard approaches of sales is Consultative selling or Solutions selling. In this post, let us discover what exactly is Consultative selling.

What is Consultative Selling:

Consultative selling or also known as solution selling is an approach where Salespersons engage their Prospects in a different way compared to conventional transaction based sales. In this approach, sales reps try to engage with customers more often like a Sales Advisor or like Solutioning consultant. 

In this approach, instead of trying to push sell the products which sales rep is selling, the representative tries to listen to the problems of customers in detail and try to weave around a solution to his problem in a more consultative way. In this process, he may identify where his products and services can add value in the solution stream and try to offer them to clients. In short, the representative tries to patiently listen to customer problems, understand their context in detail and try to offer them a solution for free. They try to meet the customers regularly to understand their context and situation in detail and try to offer a best fit solution.



This is a long term sales strategy. It may not give you results instantly, but slowly over a period of time you build trust by providing real value-add to your client. In this approach, you reap the benefits in long term with consistent sales later. In addition, customers slowly become your advocates and also help increase your sales by recommending you within their networks.

Consultative way of sales is not something very new in this world. Many front end sales staffs practice this approach unconsciously without being provided any explicit training on the same. 

Consider a situation, a customer visits an electronic shop to buy an oven. Customer had done some initial research about the products. Though he had decided the product at a particular price point, but he was not sure if it would meet his needs. Once he reached the store, he is greeted by the sales staff. On getting to know that customer is looking for an oven, the store representative asked, "May I know, what would you be using it for?". Customer replied by saying "He wants to use it for this family comprising of 6 members and is interested in baking cakes and cookies". Based on this context, the store representative suggested one product which suits customer needs better and was in fact lower priced than the one which the customer was planning to buy.

With this example you can understand that reps need to wear the shoes of customer and suggest a best solution to his problem which he is trying to solve. This may sometime mean that you may not get to sell high priced products. This is absolutely fine since you need to build trust with the customer and see them as a long term asset instead of trying to strike a single sales transaction. Push selling is not good for long run and customer never realizes the true value of those offerings since there was fundamental mismatch against his needs.

Suggested Reading: 5 Step process for Consultative Selling.

I hope you liked reading this post, do check out our other posts. 

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