If you are into a business involving B2B clients, then you have landed at the right post. In this article, we will explore how you can generate B2B leads for your business via organic approaches.
Here is what you can do to get organic B2B leads…
1. Linkedin Outreach
Join Linkedin groups in your similar domain or groups having people with similar profiles as your ideal customer profile. Next, send them a connection request to add to your network. After a few days of the connection, you may send them a cold message for a short discovery call. You may be required to warm up your connection a bit for a few days with your LinkedIn posts to avoid getting ignored when you send a cold message.
2. Business Marketplace/Forums
If you sell a known B2B product that is not too complex to understand and doesn’t require an elevator pitch, then you may try this. Look out for joining various online marketplaces and forums dealing with B2B businesses. You will find B2B buyers and sellers in these marketplaces who are genuinely looking for both buy and sell business opportunities.
3. Join professional networking platforms
If you are a startup or building any B2B products for startups, then you may join professional networking platforms such as angel.co or other startup networking platforms. Try to network with various startup founders and executives to create a connection and get business opportunities.
4. In-person Business conferences
You may look out for various offline/In-person business conferences being organized in your Industry domain by various media houses, industry bodies, trade unions, government, etc. These conferences are attended by the leaders and executives of various companies with the sole motive of networking with fellow business leaders for business opportunities.
5. Cold Outreach like Cold Emails, Cold Calling
You may reach out to various businesses via Cold emails and Cold calls. If you are dealing with small and medium businesses, then you may get their contacts from various online business directories as well as their websites. If you are dealing with a large organization, then you may have to work a bit more to get the contact details of their stakeholders.
6. Inbound Marketing/Content Marketing
Create the content on the topics around your business. This will attract readers who might be interested in your business. You may create content on Blogs, Social Media, Youtube, write Industry research papers, Whitepapers, Case studies, ebooks, etc. Ensure to write content that is useful to the readers having your ideal customer persona.
Also, an important element of content marketing is to build distribution. If you do not plan out distribution well, then you may create high-quality content, but there won’t be anybody to read those contents immediately. This creates a longer feedback loop. So, whenever you create content, try to distribute it at more and more channels in order to reach more readers instantly.
7. Short Video Marketing
In recent years, usage of short video apps such as Tiktok, Reels, Youtube shorts has skyrocketed making them yet another largest marketing channel. Short video platforms were initially apt for B2C products, however, in the recent past, it is becoming equally good for B2B business opportunities. You can make short video clips about your products to attract more B2B leads.
Also, read- Instagram Reels Ideas for Small Businesses
8. Tender Marketplaces/Portals/Blogs
There are some marketplaces that regularly publish tenders of government as well as public companies. This brings you a good opportunity to directly go ahead and bid on existing business opportunities without going through the hassles of business development efforts.
Also read one of our case studies on How to get Organic leads using Social Media
I hope you liked reading this post. If you are interested in trying out CRM software for your business to track your leads, do check out ToolsonCloud CRM. It comes with a free plan for startups.