How to generate B2B Leads organically?

If you are into a business involving B2B clients, then you have landed at the right post. In this article, we will explore how you can generate B2B leads for your business via organic approaches.

Here is what you can do to get organic B2B leads…



1. Linkedin Outreach

Join Linkedin groups in your similar domain or groups having people with similar profiles as your ideal customer profile. Next, send them a connection request to add to your network. After a few days of the connection, you may send them a cold message for a short discovery call. You may be required to warm up your connection a bit for a few days with your LinkedIn posts to avoid getting ignored when you send a cold message.

2. Business Marketplace/Forums

If you sell a known B2B product that is not too complex to understand and doesn’t require an elevator pitch, then you may try this. Look out for joining various online marketplaces and forums dealing with B2B businesses. You will find B2B buyers and sellers in these marketplaces who are genuinely looking for both buy and sell business opportunities.

3. Join professional networking platforms

If you are a startup or building any B2B products for startups, then you may join professional networking platforms such as or other startup networking platforms. Try to network with various startup founders and executives to create a connection and get business opportunities.

4. In-person Business conferences

You may look out for various offline/In-person business conferences being organized in your Industry domain by various media houses, industry bodies, trade unions, government, etc. These conferences are attended by the leaders and executives of various companies with the sole motive of networking with fellow business leaders for business opportunities.

5. Cold Outreach like Cold Emails, Cold Calling

You may reach out to various businesses via Cold emails and Cold calls. If you are dealing with small and medium businesses, then you may get their contacts from various online business directories as well as their websites. If you are dealing with a large organization, then you may have to work a bit more to get the contact details of their stakeholders. 

6. Inbound Marketing/Content Marketing

Create the content on the topics around your business. This will attract readers who might be interested in your business. You may create content on Blogs, Social Media, Youtube, write Industry research papers, Whitepapers, Case studies, ebooks, etc. Ensure to write content that is useful to the readers having your ideal customer persona. 

Also, an important element of content marketing is to build distribution. If you do not plan out distribution well, then you may create high-quality content, but there won’t be anybody to read those contents immediately. This creates a longer feedback loop. So, whenever you create content, try to distribute it at more and more channels in order to reach more readers instantly.

7. Short Video Marketing 

In recent years, usage of short video apps such as Tiktok, Reels, Youtube shorts has skyrocketed making them yet another largest marketing channel. Short video platforms were initially apt for B2C products, however, in the recent past, it is becoming equally good for B2B business opportunities. You can make short video clips about your products to attract more B2B leads.

Also, read- Instagram Reels Ideas for Small Businesses

8. Tender Marketplaces/Portals/Blogs

There are some marketplaces that regularly publish tenders of government as well as public companies. This brings you a good opportunity to directly go ahead and bid on existing business opportunities without going through the hassles of business development efforts. 

Also read one of our case studies on How to get Organic leads using Social Media

I hope you liked reading this post. If you are interested in trying out CRM software for your business to track your leads, do check out ToolsonCloud CRM. It comes with a free plan for startups.

4 Tips on How to Convert Your Leads into Sales


Photo by Lukas from Pexels

It takes skills to find leads, but it requires more effort to convert these leads into sales. Based on the research conducted by Verse, marketing and sales teams leave about 55% of leads neglected. This shows how the majority of leads don’t convert into sales are put to waste, but you can take measures to reduce lost leads and produce better conversion rates.  

Leads are vital if you want your company to succeed and different teams from your organization should work together. Read more on how to convert leads into customers.

1. Assess Your Organization

Identify the pain points in your company to improve your lead generation and conversion process. You may look into the following factors during the assessment:

  • Company size - How you will approach conversion depends on your manpower
  • Channel - Look at the existing channels which will reveal which is the least profitable and most effective channel
  • Demographics - Understand the demographics of the market conditions, your target leads, and local competitors
  • Industry - Taking a look at the general picture of your industry will also help to stay updated on trends in the targeted leads
  • Conversion cycle stage - By analyzing the exact points where leads’ interest go downhill, you’ll be able to adjust your conversion process.

2. Stay in Touch with Your Audience

Buyers and consumers are more skeptical of the rampant push-for-sales and advertising they see online. Hence, you must maintain constant communication with them. Instead of spending the majority of your time researching leads, scheduling calls, and planning emails, allot time to actually talk to your existing prospects. Doing this will take you out of the loop of simply generating and capturing leads and contacts without converting them into sales. 

Lead conversion software can help you keep in touch with your audience as you no longer have to manually manage your leads. ToolsonCloud is one CRM application that can help you organize your leads. Its email integration feature sends emails to contacts directly from the application. In addition, it is cloud-based which stores all information online. With this feature, you and your team can organize personal contacts for your leads.

Part of keeping in touch with your audience is determining unresponsive leads. You may do this through quick follow-up emails or phone calls asking your leads if they are interested in purchasing the service or product. This is an effective way to weed out dead leads and to quickly convert leads into sales before a lot of time passes. 

3. Focus On Monitoring

After identifying your dead and active leads, you already have an idea on what specific leads to invest your energy and time into. It’s best to know what stage your leads are at the moment. Better visibility on the active leads will give you insights on the next steps to take.

From the moment that the leads are generated, make it a habit to record the leads. As you do this by using CRM software, you’ll be able to monitor the leads better throughout the sales funnel. 

Furthermore, CRM helps with this tracking process. If you can find one that provides reports and insights, then that would provide data-based decisions for your organization. ToolsonCloud has very useful tracking features like adding activity and setting reminders for follow-up tasks, insights reports, and sales pipeline manager.

4. Collaborate with Your Team

You must communicate goals to your team. Goals are set by the upper management, but it's the entire company that will have to implement them. There are many ways to communicate goals. You can do it via a formal document, face-to-face or virtual meetings, or through a software that allows collaborative features. Whatever way you choose, it’s important that you define your goals, craft a strategy, stick to it, and implement it. 

The best lead management software allows social collaboration. ToolsonCloud provides you with the freedom to collaborate within sales teams with its options to assign leads, deals, or tasks. You may also measure the performance of your employees with ToolsonCloud which promotes accountability.

Path Towards Sales

It can be overwhelming to figure out how to convert customers into sales. However, you can take on the above-mentioned actionable steps.

Your journey towards converting leads to sales may also be aided by different platforms and software. You may build organic leads using social media or manage active leads using a CRM software.

You can take your pick for the platform and software that you are going to use. If you are looking for a CRM software with a clean and lightweight user interface, then try ToolsonCloud by signing up here for free.

 How to generate leads from Twitter organically?

Did you know, Twitter averages around 330 Million monthly active users. This puts Twitter as one of the largest social media marketing platforms for marketers. If you are not actively leveraging Twitter for lead generation for your business, then you should definitely gun for it.

Building a community around your business is one of the surest and fastest ways to grow your business. A well engaged community always puts you ahead with lesser marketing expenditure from end. 

In this post, let us explore the steps you need to take in order to grow an audience on twitter and leverage it to grow your business.

1. Build a compelling profile page

Your profile page is like a landing page of your business on Twitter. So you need to work towards building a compelling profile page. Ensure you use the appropriate Name of the account and the twitter handle. Your audience should be able to easily associate it with your business. Use a well designed and distinctive Logo. This way your audience will be able to form a brand imagery associated with that logo over a period of time. 

Your twitter profile page is nothing less than a landing page. So make sure your bio explains about your brand or product to your audience in one shot and can create an interest among them to discover more. Keep it easy to read and simple. Often the simpler messaging always wins.

Ensure to keep a landing page link on the website field of your twitter bio so that the interested visitors can click on that link to discover more about your products and services.

2. Build a Brand and credibility

Next, in order to build a followers base around your brand, you need to feed your audience with good content. Try to publish a good tweet every single day. The tweets can be about the industry you work in, the problem you are trying to solve, the benefits around the things which you are building or some trending topics in your industry.

Important thing to keep in mind is to avoid posting too promotional or salesy content on a regular basis. Most of the twitter users are there to discover new things which can help them in some or the other way, say improve their living or improve their business. But none of them would like regular promotional posts from an account. Hence try to tweet informative and useful posts which benefits your audience rather than trying to be too salesy.

The aim of social media marketing is to build a relationship. Great relationships are built on top of credibility. If you try to be too spammy, you stand the risk of losing your credibility and hence your brand image.

3. Go the extra mile and build a relationship

As I said, your goal should be to build a relationship. You can build this relationship by going the extra mile. One of the ways to build an effective relationship can be to send a thank you note whenever someone follows you. Well many of them would not have their twitter DM open, but still you may find a few where DMs are open. If you get a response from those DMs, you can use that opportunity to engage with them in a useful and relationship building conversation without trying to be salesy in the beginning.

4. Keep your DMs (Direct Message) open

You may face instances of people visiting your profile and would like to have a chat with you on DM before making a purchase intent on your website. Hence it is advisable to keep your DM open. This can be a good source of gathering HOT leads from Twitter.

5. Engage in Twitter threads

When you are trying to build your audience, one of your goals is getting discovered. The only way people can discover you is if your content or tweets show up on their feeds. If you check Twitter analytics, the metric “Reach” gives a measurable representation of your tweet views. To increase your reach, you should try to engage in conversation with others. You may try to engage with Influencers, Journalists or Leaders in your area. This is an easy way to get discovered since the tweets of high follower accounts tend to have high reach which can boost up your chances of getting discovered.

Things to keep in mind is that you should engage in meaningful conversation on the threads instead of putting spammy and repetitive comments. Remember you will get an audience when they find your comment to be interesting rather than an obvious comment.  Smart twitter users can easily differentiate between a promotional tweet or a genuine response.

6. Run Giveaways

To create awareness of your products and your brand, you may try to run promotional giveaways. One of the ways is to run a giveaway of an ebook or your product prompting your audience to comment their thoughts or answer a question being asked or retweet the thread. This shall help you gain more reach and engagement on your thread, which in turn shall bring in more followers.

Remember, not to overdo the giveaways. Not every audience may be able to benefit from a giveaway. Overdoing giveaways may demotivate some of your genuine followers and you stand the risk of losing the connection with your genuine followers.

I hope you will benefit from this post. Let me know your thoughts in the comments.

If you are looking for a Sales CRM software to track your leads from lead capture till deal closure. Feel free to try our CRM 

Try ToolsonCloud CRM today, It’s Free!

How to get Organic leads using Social Media
A few months back, I along with my friends did a consulting project for a startup in order to get more lead inflows into their sales pipeline. In this post, I would like to share my experience as to how we did it and how you can also follow the same Lead Generation Strategy in order to develop your Lead Pipeline.

6 Proven Ways for Sales Suspecting
You might have read multiple articles on Sales Prospective guide, but this post is about Sales Suspecting. 

Yes, you heard it right! In this post, we shall explore 6 Proven Ways for sales suspecting.
How to to Sell Corporate Training Programs

If you are into the business of selling Training Programs to Corporate companies, then you have stumbled upon a right blog post.

In this post, let me tell you stuffs you need to know in order to effectively engage the prospects in selling Corporate Training programs.

  • Your Buyers within the Organization would be mostly Human Resources, CEO, Project Managers, Procurement Team, Sales Managers, and Organizational Learning & Training Department.
  • Most of the Organizations invest in training programs around the following focus areas:

    1. Finance & Accounting training,
    2. Sales and Marketing Training,
    3. Customer Service training,
    4. Health, Wellness and fitness  programs,
    5. Management & Leadership development programs,
    6. Innovation and Creative Thinking,
    7. Team Work, Team Building & Development,
    8. Information Technology related Training programs

  • In order to win Corporate Training contracts or deals, you may try out following tips:
    1. Create a Professional looking website with a few marketing collateral, brochures, etc. if you are going to train corporate staffs, your website should also resonate in line with those staffs and your website’s look and feel should be of highest quality standards.
    2. While meeting the Client’s decision makers for the deal, try to demonstrate your credibility by sharing some glimpse of past training programs with other Clients in similar sector. You may to cite a few feedback & testimonials from Client & training attendees.
    3. If you have an active mailing list of subscribers, you may send out some periodic invitations of free introductory webinars ever fortnight or every month in order to gain some marketing traction, so that you can get more leads who can be potential buyers at some point of time in future.
    4. Put up the webinar recordings on public video sharing platforms like Youtube or Vimeo. It shall add more credibility for your training programs for such clients who might be apprehensive in buying your program without getting a taste of it. The number of views and likes on your videos shall give a clear indication to them on the quality of the work your trainer does and they can take a clear call on the purchase decision if it matches their expectations.

  • Sometimes while trying to sell the training programs, you may face Client demands on some customized training programs. Most of the times it may happen that you have not conducted any training on that topic in the past but you or your trainer have the required skill or expertise to take up that customized training program. In those cases, you may be required to do pre-sales of the training package.
    1. In Pre-sales of your training package, you do not actually prepare the full content of the training programs since you are very well aware that the discussion with Client is in initial stages and spending huge amount of time on full content preparation doesn’t guarantee deal closure.
    2. Hence, instead of preparing full training content, ask your trainer to give a course structure or the topic outline of the training content which can be reviewed by the Client if it matches their needs or if they would like to customize it further with some topic addition & deletion.
    3. This way after the complete course structure is defined clearly, it can give you more clearer guidance on the price quotation which you can put forward in their RFQ or RPF.

I hope, the readers in Corporate Training sales would find this blog post useful. Do comment below and let me know your thoughts.

If you are looking for a Sales Deal tracking software, Checkout Toolsoncloud CRM now, Its free to get started.