What is a Photography CRM?

CRM which stands for Customer Relationship Management refers to a system which helps businesses manage their relationships or so called interactions with their prospective and existing customers. These systems help the business efficiently and effectively manage their sales, marketing and service operations seamlessly which ultimately helps in better customer acquisition, better customer satisfaction and ultimately better customer retention.

A Photography CRM refers to a CRM which can adapt to the specific needs and use cases being used by Photography professionals for managing their day to day sales and marketing needs.

A Photography CRM helps Photographers with number of use cases such as Client Management, Lead Acquisition and Nurturing, Quote Preparation, Meetings and Appointment scheduling, Communication via Emails, Calls, SMS, etc.

Why do Photographers need CRM?

Photography professionals work in a business which demands creativity. This requires them to invest in personalizing the experiences of their prospective and existing customers.

Using a CRM can help Photographers in a number of ways…

1. Better Customer Experience

As the Photography business requires a lot of personalization. Using a CRM can help Photographers provide a more contextual and personalized service to the customers, which helps provide an elevated customer experience. For. e.g. They can note down the requirements of the customer such as the props to be used, photo background, photo lighting and feel needed, delivery timelines and accordingly cater to the requirements of the customer.

2. Work more efficiently

Photographers need to juggle with a lot of things in addition to the creative aspect of their photography and photo editing skills. Juggling this with client management activities can quickly become overwhelming and starts hampering their productivity. Using a CRM helps them automate various sales processes such as tracking and following up with leads and organizing notes from client discussion. This ultimately free up their bandwidth so that they can focus more on their core skillset and can work with higher efficiency.

3. Centralized Place to manage clients

Over a period of time, the CRM becomes a centralized repository of all the client interactions. This makes it easy to organize all the information at one single place without the hassles of misplacing any important note and searching for it. Hence making the life of Photographers more organized.

4. Improved Revenue and Sales growth

As the CRM helps efficient tracking of sales leads, photographers tend to convert more leads faster. Additionally, as the customer experience is improved due to personalization, this also helps improve customer retention and they tend to recommend the service among their network. All these factors ultimately result in an improvement in sales and revenue growth over a sustained period of time.

How can Photographers make use of ToolsonCloud CRM?

ToolsonCloud CRM comes loaded with a lot of features to support the CRM needs of the Photographers.

1. Client Management

They can manage their leads, track deals, organize contacts, track and manage their tasks within the CRM.

2. Lead acquisition

They can use Lead capture web forms to capture new leads from their websites or blogs. They can send automated follow up emails for new leads.

3. Meeting Management

They can schedule meetings and appointments with the clients directly from the CRM and track it against the respective leads, deals and contacts.

4. Manage Communication

They can send emails directly from CRM, initiate calls and Whatsapp directly, add call logs and notes against a lead, deal or contact, and many more things.

The list doesn’t ends here. ToolsonCloud can support a lot of use cases which a Photographer would like to use for their business.