CRM starts for Customer Relationship Management. In the context of technology, It is more apt to call CRM as software tools which helps you manage your customer relationships effectively.
To be in Real Estate sales is to be in a very demanding industry since it involves a lot of field work and you are also required to document and track multiple leads. The moment your leads increase, your sales team will struggle to manage and track a lot of leads.
This necessitates that your team use a CRM which solves the pain points of the Real Estate Industry. This way your team can spend more time talking to the customers instead of spending time doing manual data entry in excel and lead tracking.
A good CRM helps you reduce the data entry load and helps you automate a lot of sales processes so that your sales team can focus more on sales and close deals faster without working about tracking & reports.
Seemlessly Capture, Nurture and Qualify leads to deals.
Organize your contacts from deal decision makers to customers and keep track of conversations.
Get Reports from your CRM data and actionable insights to take critical sales decision.