What is Meme Marketing, Examples and Why use it?

With the ever evolving Digital Marketing practice, Marketers always come up with new and creative ways to do marketing, sometimes many of whom takes the word by storm. One such examples of marketing is Meme Marketing.

Internet Memes are so called funny images which enacts some funny emotions to which audience can quickly relate to and hence can connect and engage with the brand promoting it. Meme contents are usually a blend of Humor, Emotion and have some elements of Virality. Let’s explore more about the intricacies of Meme Marketing to know how it can be leveraged in current Digital Marketing landscape.

What is Meme Marketing?

Meme marketing involves the usage of memes which are usually humorous images with some social references. These references can relate to a historical event or popular videos or a character which was popular in the recent or past. These elements makes them more relatable and shareable by the social media users which in turn increases the chances of going viral again.

Brands can leverage Meme Marketing to create more engaging Memes that can resonate with their audience on a more personal and humorous level.

Examples of Popular Memes:

Here are some examples of popular Memes:

1. Hide the Pain Harold Meme

2. Distracted Boyfriend Meme

3. Grumpy Cat Meme

Why do Meme contents go Viral?

Meme contents tends to go viral due to various factors surrounding and supporting this landscape.

1. Social Media is the enabler: Social platforms like Instagram, Twitter, Facebook, Linkedin, Reddit, YouTube are the popular social media platforms where Memes have worked in the past and continue to grow. These platforms enable users to share, comment, and engage with memes which in turn helps amplifying the reach of the Brand or Content Creator.


2. They are Relatable: Memes often capture certain cultural or historical experience or emotions which makes them highly relatable. This relatability helps drive the virality of such contents.


3. They are Funny: Humor has always been a powerful tool for capturing attention. As the memes are humorous in nature, it leaves the audience entertained at the end making it enjoyable to consume and share.

Why should Brands use Meme Marketing?

Memes can certainly prove to be a low cost yet fast growth digital marketing strategy for Brands looking to gain more eyeballs with viral contents. Here are some benefits of using this as part of marketing strategy:

1. High Engagement: Memes capture attention quickly and encourage the audiences for likes, shares, and comments. This lead to high engagement which significantly boost a brand's online visibility.


2. Increased Brand Awareness: Due to their viral nature, Meme contents get more impressions and views which ultimately increases the brand awareness and recognition in the market.


3. Low Cost Marketing: With multiple online tools available for creating Memes, It is literally inexpensive to create such contents compared to traditional advertising methods. Many Meme Maker tools offer readymade templates which you can just reuse and edit the captions with your context. This makes it very low cost in nature.


4. Builds a Brand Image: Memes often reflect current trends, cultural references, or common experiences, making them highly relatable. Due to this, the audiences can connect with the brands on a personal level thus improving the brand recall in the market.

I hope this article gave you the required information and motivation to start incorporating Memes as part of your Marketing plan. Do share this post among your social circles and let us know your thoughts…